Everyday thousands of websites come into existence but only few manage to gain the attention of the online users. The objective of all of them is to attain a high rank on search engine lists , improve online traffic and increase sales. It is not easy for a new website to achieve this feat in less time. One of the long term marketing strategy, which ensures a higher rank on important search engines like Google ,Yahoo and Bing is Search Engine Optimization (SEO) practices. We will look at the Top SEO services for attaining higher rank of your website.
1. SEO Audit of Website :
A simple website audit addresses important issues such as low quality content or missing titles .On the other hand, a comprehensive website audit includes even the minute details which are standing in the way of the ranking of the site. A website owner receives a well thought out guide for fixing his website such as improvement in the areas of link development, content and organic search strategy. A user friendly website with excellent navigation structure is the most important step for attaining improved rankings on search engines. There is no guarantee that recommendations from a SEO audit will place your site high on search engines list. SEO results require adequate time and patience to produce stable rankings.
2. On page SEO :
Implementing the changes recommended by an SEO audit on your website is known as On-page optimization. It is the foundation on which a successful SEO campaign is built. It addresses a variety of changes such as internal link structure, content organization, page titles, headings and most importantly the quality of the content. A basic on page optimization campaign targets the home page and other important pages of the website, whereas a comprehensive SEO campaign utilizes the findings of the website audit and makes effort to execute changes to on- page optimization.
3. Content Development :
Content is available in different forms for ex articles, blogs, press releases, research papers, infographics,white papers etc. Content which is unique, informative, relevant and useful for the readers is called as high quality content. Acquiring good quality links is easier with informative and unique content . Further, a well written content should be stuffed with appropriate keywords. An interesting and useful content prepares the ground for a link building campaign.
4. Link Development :
Backlinks are the most important component of SEO. A unique, relevant and good quality link is better than hundreds of irrelevant directory submissions and blog posting.Creating good quality content (relevant, entertaining and interesting) requires a lot of time.
5. Code Optimization:
This process requires an overhaul of your website HTML.HTML optimization impacts the ranking of the search engine and presents your content in an easy format. Further, it reduces the time required to load the pages which have several images on it.
6. Utilization of Social Networking Sites:
Valuable content on different social media platforms such as facebook, digg, twitter, Youtube and linkedinget more importance on SERP’s. Links on social networking sites assist the Google search engines to understand which sites are trustworthy and should be ranked for keywords.
SEO also include services such as traffic reports, conversion tracking, ranking reports and keywords research. If you follow all these recommendations of an SEO audit, you will be able to achieve a higher rank on major search engines.