Anyone who has ever done SEO knows it well that it’s not rocket science, but full of numerous nuances, rumors and constant changes, which makes it hard to determine what really will fetch results.
You work day & night, pleases search engines and finally your site ranks. But just then,Google introduces a new algorithm and your site’s rank drops down. You get sad and blame the algorithm for the fall in rank.
Further, you are left with no option to again come up with new ways to make things work in your favor. But, again you fail. Because, SEO is not about getting to the top of search results for specific keywords. It’s about optimizing the site for people as Google’s aim is to connect it susers with relevant content.
People who fail to understand it, often commit certain errors that prevent them from attaining their aim. Here are some possible mistakes, you also might be making in the same process.
Not Working On The Foundation
We all know that “you can’t build a great building on a weak foundation. You must have a solid foundation if you’re going to have a strong superstructure as said by Gordon B. Hinckley” Likewise, to attain success in your SEO plan, you need to build its foundation first, which is optimizing a site for people/users and making it readable for Google. By optimizing it for people means, making it user-friendly and offering the content they need.
If you have worked on everything else and have not paid attention to its foundation, you are sure to fail.
Building Rome in A Day(Not Keeping Patience)
Another common error that people are often seen doing is building Rome in a day that means they don’t keep enough patience. People often expect that by applying a new optimization technique, they will instantly attain higher ROI and a huge patron base without much of work, which is an unrealistic expectation.
SEO is no magic bullet, it requires time, smart work & hard work to attain aim.Patience is bitter, but its fruit is sweet-Aristotle.
Not focusing enough on your brand is sure to affect your SEO plan
“When You brand yourself properly, the competition becomes irrelevant”
Paying Too Little Or Too Much Attention On Social Media Platforms
Social media is the latest trend and no business can afford to be absent on these platforms. But, what businesses do is; they either pay too much attention to it that they are left with no time to do the main work for their sites. Or they pay little attention to it, completely ignoring the important value it holds today.
Too much of everything is as bad as too little.Maintaining balance is the key.
Paying Too Much Attention To the Shiniest Technique
Paying too much attention to the prevailing trend or the shiniest technique is another common fault. For instance, PPC or Paid links. It is the latest craze and everyone is talking about it. As per experts, people obsess so much over prevailing & most talked trends that they unintentionally ignore the rest of the SEO work, which is more important.Focusing on shiniest technique is good, but first get your basics right.
Usage Of Wrong Keywords
It has been often seen that experts don’t pay much care to the keywords. Experts presume that they know it better what terms searchers will use to search their site. But, they forget that searcher is no professional and their habit & way of speaking is different. Usage of wrong keyword deviates a searcher from reaching to a site. Use Google keyword tool to find the right keywords.
Evaluate Keywords By Traffic Rate
Another error that professionals do is,they pick keywords focusing on the traffic instead of conversion rate. Traffic can be brought to your site by using popular keywords, but one should focus more on the keywords and phrases that are really valuable & make site earn profits with higher conversion rate. Google analytic tool can be used for determining keyword efficiency.
Terrible Link Building
Terrible link building is one major reason behind the failure of an SEO plan and it is not everyone’s cup of tea. Getting links from your friend’s vague and inferiors website will only attract penalty & spamming, not traffic. Link building is essential, but getting it from the relevant & trusted site is the key.
Ignoring Meta Data
Meta data is still an important factor. It drives force that makes a reader feel that an article or website might be interesting. Meta data tell the search engine about the content of your page and make it easier to determine rank. It makes you stand out from the crowd and snap the customers from competitors’ nose. Now imagine what will happen if you ignore this data.
Shutting Eye to Google Guidelines
On a regular basis, Google offers Google webmaster guidelines to improve their SEO. Google webmaster guidelines tell you what exactly Google wants and what you need to do to attain high rank. These guidelines can work great in solving common problems and making Google happy for your site.
Dare ignore these and see what it costs you.
Practicing Illicit Tactics
Google Guidelines state some tactics as dishonest means for improving site ranks. These poor quality tactics are forbidden by Google. Using these may cost harm to the reputation of your brand and might even result in penalty or spamming. These tactics are keyword stuffing, link farming, cloaking, invisible text, and many more.
So don’t outsmart Google and invest in long term results with high quality techniques.
Search engine optimization is smart as well as hard work. It requires keen attention on Google guidelines and market trends. If you can do it yourself, great, if not, then out sourcing SEO service will result credibility and add value to your website. But, ensure to be with experts.