SEO
content writing requires a tactically and strategically different
approach to
conventional marketing content, and requires research, careful
application, contextual referencing, and intuitive search query language
utilization from the first draft. It's not that easy, it is important,
and it might make all the difference to your pages. In present era the
world of quality
search
engine optimization depends on the key mantra of genuine and fresh
content on the
web site. Without quality content on the site concept on
search
engine optimization is a
myth. In coming lines going to take you through
the journey that clear your understanding in context of
content writing.
- Determine the key performance indicators as defined the business objectives.
What is its purpose? Increased traffic volume to facilitate information
disseminating, or brand awareness, or to increase sales, increased conversion
rate, lead generation etc.
- Investigate and determine the search query language of the target
audience via log files, competitive analysis, and utilizing keyword
research tools at a minimum.
- Investigate the target market in terms of demographics, generic likes,
dislikes, purchase habits, etc, in order to gain an understanding of
how the content might be written to attract and engage their attention.
- Investigate sites known to effectively serve your target market to
determine what works in terms of layout, design, imagery, structure,
dynamics, news, currency, etc.
- Present your information in a way that achieves your engagement target
utilizing the knowledge gained from your research.
- Organize your navigation logically where possible, going from generic
to specific on click-through, and utilize your keywords / search query
language in your naming protocols (e.g. both in the URLs and in the
anchor text of the navigation bar). e.g. Contextual, Sequential Navigation
for Skin Treatments.
- Logical Sequencing level One: Acne treatment; Wart Treatment; Cold
Sores; Psoriasis; Athlete's Foot
- Logical Sequencing level Two: Natural Acne treatment; herbal acne
treatment; Surgical acne treatment; Prescription acne medication; Alternative
acne treatments; Traditional acne treatments
- Logical Sequencing Level Three: Acne Facts; Acne Myths;Natural Acne
Treatment Options
- Logical Sequencing Level Four: Product 1; Acne Gone - Natural Treatment;
Product 3; product 4
Logical Sequencing level Five: Ingredients; side-effects; authority
experience testimonials; doctor says; guarantee; store locators; Buy Acne
Gone online today
You're therefore telling both the spiders and the visitors what the pages
are about in a uniform and consistent manner, and you are creating context
and defining the site in a logical, sequential, and understandable manner,
which both guides, leads, and locates/grounds your visitors. You are also
applying best practice SEO to the process by ensuring that your sequencing and naming protocols
interlink, prove page inter-relationships, and define context and framework
by your use of keywords and phrases that reflect search query language
and identify the pages in the anchor text of your navigation.
- Write your copy on each page to attract, engage, and maintain the
interest of your target audience at an appropriate level, from generic
driving copy on the higher level pages, to specific, data-filled, and
informative copy on the deeper pages. Write to entice, guide, and lead.
- Utilize the anchor text query language used in the navigation as
the headers of the pages, in the alt tags, and in the URLs. Also include
these keywords/phrases and variations on them in the main copy as appropriate
without succumbing to the temptation of stuffing.
- Include the keywords in a natural manner when you write the first
draft of your copy. Do not go back and insert them--you will end up
detracting from your message. Re-write to fit the keywords as opposed
to writing to engage and interact with your visitors.
Good News for your Web site Rankings
Your website page content is now officially sparkly white, effective,
user-friendly, spider friendly, and hopefully targeted to post click marketing
conversions. Now its crystal clear how important is the concept of quality
content writing for your web site ranking
on prominent search engines like Google, Yahoo, and MSN.