Link popularity is basically the link exchange among your keywords and the number of related links a website has which may be similar websites then it may help to get a good result to be searched when ever visitors visit other web sites. Link exchange works as a catalyst in search engine optimization. When a website has numerous links, then it shows the popularity of your site when any of the keywords matches gives you more visibility in search pages.
Link popularity and Page Ranking are totally two different things. These are directly proportional to each other. Having numerous relevant links on your websites text then it shows your popularity which increases your authenticity among search engines. Many search engines consider link popularity while ranking the pages but many people use both the words interchangeably, which is a ridiculous thought.
Link popularity is co-related to link exchange. As you exchange links, means exchanging the links between two related websites. Link exchange can add great value to your search engine optimization only when you exchange the links with relevant websites. When your website features various links of other related websites then this can be called your link popularity that your site is desirable. And this further helps your search engine visibility. Ultimately helps to increase the flow of your websites which helps to increase the ranking of your sites.
Reciprocal links means two sites agree to exchange links to provide the visibility in other sites of each other. These links helps to increase your traffic on the internet and help you improve your search engine ranking. It is advised to have pertinent reciprocal links in your website.
There are mainly two ways of exchanging links. First by swapping links with the permission of the website owner, that is by seeking grant from them and other is when you swap links by filing the auto submission form. In auto submission form you can submit your link in a particular category suitable to you. These automatic links are often shown immediately after submission and sometimes it is again examined by the webmaster.