Keywords are the most important expressions of your website. Try to accommodate few keywords in your title tag. Make your title tag look informative with keywords. This can increase your page ranking also as more and more visitors will access you through your keywords.
You must arrange keywords in your title according to their importance. By analyzing the words according the customer and product you place most important keyword first and then follow it with other keywords. For example if your keywords are Men’s Wear, Online men Wear, Men Shoes, Men Clothing India, then you can make your title tag as
<TITLE>Online Men Wear, Men Clothing India</TITLE>
For any websites 'content is the king'. If you really serious about to perform better search engine results then you need to put more thought on your website content. Your content must have all the relevant keywords which appeal your reader to read your website. As your visitors read your content, search engines too go through your website to find right keywords for enlisting your website.
Meta tags helps to provide search engines the most important information about your website. Though Meta tags help a lot in optimization as it help search engines to determine the information. Meta tags should involve important keywords but many people spam the search engines with Meta tags which is gorged with keywords.
You should different tag line for every page. Avoid using a single tagline in every page. Try to give different look and put a unique tagline in every page. Your tagline should reflect the content of your page. Hence craft every tagline with adeptness, so that it will look effective.