It is very important to know that you have created a very well designed websites but it alone is sufficient to allure you business to the visitors? Then questions arises is that what those thing that are going to pay for your whole project? Certainly it's your website. But your website has to be well designed and organized in respect of user and nothing else. You just realize yourself that when you browse any website, the first and most important thing comes to you are the usability and ease of navigation of the website and of course the page layout. This is the base of any website. Your website should be very simple layout and informative and very much user friendly. So you should pay maximum effort layout to design at very beginning of your websites development. Make sure you include all the details and links in your website. If your website will have enough information with right coding then it's most likely to be seen by the search engines.
After creating good layout of your websites, you required most important to give attentions is on your content. Your content is the god which helps to maximum visitors and search engines' recognition. If your content is not informative, then the visitors will not allure and after all you are to loose one visitor and if this goes continuous then one day might arrive come no will browse your websites. It is often true that many drops of water can fell a pot. So if you have fresh and informative i.e. information’s regarding to product and services in the content in your website then it can attract visitors. Search engines need good content to match your content by keywords entered into search browser by the user. Keywords are the soul of every SEO. These words decide the fame of the website and accordingly get search engine page rank. So you should give very much attention while writing the content with having all specific keywords. It's right amulet to inveigle search engines. You should include very popular and searched keywords and the keywords which pertinently describe your business. If you have a content gorged with keywords which is worthless then you might be banned for spamming. So, while using keywords take care of the information you give through your content.