Numerous web designers recognize search engine optimization (SEO) as a “dirty trick,” with having good reason: search engine optimizers frequently contaminate search engine results with spam, to be become tough to get pertinent information when searching. But actually, one can perform SEO in more than one ways. In general it is found that “black-hat” SEO look for to attain high rankings in search engines by any means possible, whereas “white-hat” SEO looks for to code web pages in an approach which is friendly to search engines.
You must give a text to every non-text element like, “alt”, “longdesc” etc.
Images and movie files are not recognized by the search engines as well as they also cannot interpret any textual content that is based on vision like ASCII art. Alt and Londesc attributes will, assist them to understand the meaning of any such content.
Search engines are too “deaf” in referring to audio files. Once more, giving textual explanations to these files permits search engines to better understand and rank the content that they cannot “hear.”
Text links are too significant to any search engines, because anchor text repeatedly concisely labels the content of a link’s of another page. Actually, every search engine optimizers apply anchor text to be most significant problem in latest search algorithms. If a website employs an image map in spite of than a text-based menu as the primary navigational technique, a redundant text-only menu in a different place on the page will provide search engines extra information about the content of each targeted page.
Popular search engines keep country and language-specific indexes. Indicating the language of a document assists search engines to recognize in which index to place it.
Ensure all pages which are important and usable when scripts, applets, or other programmatic objects are turned off.
It is a bit less noticeable how this exacting checkpoint aids SEO. But if a website holds the “clearest and simplest language suitable for the site’s content,” it is probably utilizing those keywords with which potential searchers will be most familiar. Searchers tend to use concise queries hold familiar language. Thus, to receive maximum traffic from search engines, it is best that a website contain the same words which the site’s audience will use when searching.