The fast growing trend of website into a vast pool of information has leaded in a new era. This era is incorporated by the search engines to rule the world of information, which have turn into the basic navigational support for the online community to discover the WWW (World Wide Web). Search engine optimization are assigned with the massive assignment of displaying web pages that are relevant to the searched term, from millions of web pages tenant on the web. In the Google Sites 7.4 billion core search had been conducted which is up 2 percent followed by Yahoo! Sites with 2.3 billion and Microsoft Sites with 977 million. This information sturdily converse that as an organization what you are missing if your site can’t be searched through search engines.
It has been recognized without any suspicion that almost every people online users use Search engine optimization to search the product, services and information. A mass of people who exercise search engines never used brand names to search by searchers. As an alternative they employ evocative words and phrases to execute a search. So, a website with low search engine visibility would be just similar to the resort built in the center of nowhere. It will only attract few visitors who don’t find a place in the best deal that means it can find a visitor accidentally. This kind of website would overcome the reason of its survival. Alternatively, owning a website with high search engines visibility would be just similar to have a resort in a well-known tourist destination. It would draw a numbers of visitors and therefore be sufficient the reason behind any business success.
So developing a search engine friendly website is the means to attaining search engine visibility. Search engine optimization (SEO ), as a tool to acquire search engine visibility, is being extensively utilized by all the web masters to boost high search engine visibility. The related keyword research, analysis of website and deployment form the backbone of any SEO movement. The content of the website is optimized to attain keyword density and eminence beside with other changes to the website’s HTML code to build it search engine amenable. Link popularity tricks are commence in the form of link building, content syndication, directory submissions etc. to further increase search engine visibility of the website.
Different to the common idea, Search engine optimization is not a set of methods utilized to deception Search engine optimization into providing high ranking to an exacting web page or website. Moreover, utilize Search engine optimization for your website you must not disregard that the website is proposed for the users and not search engines. It is the search who crawl your website while search by the keywords that relates your website. But your target is not achieving the Search engine optimization ranking but your target is to reach the customers and appreciate them to buy or visit more often your website for new opportunity. Search engine optimization is only a medium to reach them. No matter how high the search engine visibility, if a website does not plea to end users then it would not succeed to allure business. The method to victory lies in outstanding the ideal balance between search engine and user friendly website.