Why Doorway Pages & Links

Doorway pages & links were being used when Google didn’t come into existence with their links-based PageRank by SEO Company . At that time Doorway pages were the very much efficient of the search engine optimization techniques, as these pages didn’t generally need any pages to link to them. So this top ranks were achieved with very less effort. But with PageRank and link popularity playing such a big role these days, are doorway pages still as effective as they used to be?

Overview of Doorway Pages

A doorway page is a web page which is generally created to get high rank for specific search criteria. It is termed as doorway because by clicking on this page user enter the website listed on the search engines’ SEO Company search results.

Doorway page has been created particularly as a doorway for a particular search term (SEO Company), but it is also valid to select the site’s most relevant existing page for the search criteria but it is equally valid to select the site’s most relevant existing page for the search term, and optimize it to rank highly in the search engines so that it becomes the doorway page for that term.

In earlier days when search engines ranking SEO Company were calculated on the basis of page’s content, it was simple to create a doorway page for each search term. And all pages were loaded to the engines. If one could able to optimize better than they would achieve top rankings on the related search term. They could stand alone and didn’t require being a part of the simple site. So conclusion is made that they didn’t need to be designed for users to see, and so they could include an instant redirect to the most relevant of the site’s content pages. That is why at that time Search engine optimization SEO Company was very easy to achieve high rank.

As time past business competition has reached a new high, search engines also no longer base the rankings solely on a page’s content SEO Company . Right now inbound links and inbound link content do both need more attention is very much important to achieve top rankings in search engines. An ‘inbound link’ is a link that comes into a page – from the receiving page’s viewpoint it is ‘inbound’. ‘Inbound link text’ is the text on the remote page that users click on.

Google search engines SEO Company ranked the pages on the basis of inbound links and inbound link text. It means that the tradition which was demanding, specially created, stand-alone doorway pages are no longer demand able as successful as they used to be because they need to be linked to from other pages on the web, and acquiring good links for them from other websites is just about impossible.