Search engine optimization is a critical factor for any website. Hence, it is matter of every website owner to give attentions regarding the ways for better optimization. While choosing SEO for your websites, we are illustrating some points which you should avoid. Whether you are planning to hire SEO firm or anyone to do the seo work, make sure you won’t follow any of the following myths. Meta tags – all are equal and important
Each and every Meta tags are not important, though few of them are very important. Search engines likes better content than the Meta tags. Some search engines don’t follow description tag and keywords. Almost excluding some of them uses keywords to search the websites. So search engines are more and more relying on content.
Time to time you post new pages if you have added new product then it will help to search engines to search the as the customer visit more in the websites for the new service more so be prepared for every time for posting pages on the your websites.
SEO need too much expenditure
SEO can be called the most cost-effective form of online marketing in comparison to the sponsored or banner advertising. SEO clicks are free whereas you need to pay only for PPC or impressions. All you need to pay is the page set up and monitoring charge.
PPC is better than SEO
You might think for a while that PPC is better than SEO but not for long term. This you can analysis for yourself. Almost all search engines rely on organic seo because they find effective sponsored ads seldom relevant. More users’ belief organic search results more than sponsored pages. In PPC, though, you are visible in the search page but it is for a short term only whereas if you get good ranking in organic seo, people will definitely hit your website.
In house specialist is must for SEO
While employing an in house SEO, you have to pay monthly and need a lot of other expenditure. But by hiring a SEO firm, you have to pay a certain amount which can provide you different specialists writing, submitting, redesigning and posting your site.
You should optimize all pages of your website with keywords. But you should keep attentions that every page should have its own keywords, keyword tags not acceding three phrases per page.
Content is the Almighty
If I’ll ravine my site content with loads of keywords then my page rank will soar high like supersonic. False, only keywords can’t help you website rank high without optimization. You need to implement off site and on site SEO to get a better search engine ranking.
While improving your ranking you should target competitive keywords and phrases which many do not target. Don’t evade key terms just because they are competitive.
Many SEO firms give guaranteed ranking and optimization. But, in reality, no firm can guarantee ranking in any search engines. SEO is a never ending process and one need to optimize the site intermittently. So these guarantees are just a bait to lure gullible companies.
SEO demands commitment
SEO firms demand minimum a one year commitment. Wrong, you should not rely on any firm for such a long time unless you have an established business relationship. SEO work should be done on a monthly basis. Never lock yourself with any contract unless you are satisfied with the firm and your progress.