History of Google’s Algorithm changes every year. In fact, Google’s Algorithm gets changed approximately 500-6oo times in a year. Though, most of these changes are small or negligible but, most of the times, Google rolls out the noticeable and major changes. Especially, when it comes to the update of the algorithm affecting the results of the search engines in the most significant manner.
For all the search marketers, knowledge of the changing dates of Google Algorithm is must as it also helps in driving the changes in the rankings including the organic traffic to any website. Below, mentioned are some algorithmic changes which have had a huge impact on the searches:
- Google Panda Update
- Google Penguin Update
- Google Pigeon Update
- Google EMD (Exact Match Domain) Update
- Google Mobile-Friendly Update
- Google Hummingbird
- Google Payday Update
- Google Pirate Update
- Google Top Heavy Update
Hence, almost every day a new change is introduced by Google to the algorithm rankings. Therefore, enlighten some of the well-considered algorithms:
Panda
The role of Panda is that it assigns the quality scores to the pages of a website which later on is used as a ranking factor. All its rollouts have become much more mandatory and frequent as well via which both the recoveries as well as penalties fastly take place. It is suitable for learning and checking the duplication in content, keyword stuffing, and thin content as well.
Penguin
It is incorporated into the formula of SEO SpyGlass Penalty Risk. Penguin is majorly used to check the penalty risks.
Hummingbird
The basic objective of the Hummingbird is to check the search queries and provides the result that matches the intent of researchers. While keywords are mandatory in any content thus, every page gets ranked on each query, which has had become possible with the Hummingbird. It is also achieved and acknowledge with the help of natural language depending on the synonyms, latent semantic indexing, and co-occurring terms as well.
Hummingbird algorithm also helped in understanding the needs of your target audience with much more betterment abreast with the diversification of content. Thus, the creation of a comprehensive and unique content would surely satisfy the intent of researchers in both the terms i.e. engagement and SEO.
Pigeon
Pigeon algorithm is best suitable both for the on-page and off page SEO. This algorithm mostly affects those searches in which, the location of a user plays a mandatory role. Pigeon update was also responsible for creating the closed tie-ups amid the core algorithm and local algorithm as well.
Mobile
Mobile update of Google also known as Mobilegeddon highly assure the ranking on the top of the mobile searches specifically on the mobile-friendly pages.
RankBrain
When it comes to knowing about the lack of query specific features reflecting in the shallowing content then, the rankbrain algorithm is what strikes first in the mind of the people. However, RankBrain is a part of the Hummingbird algorithm. RankBrain is fundamentally a machine learning system that helps Google to fully comprehend the meaning behind each question and query. Owing to much of its qualities, it aims at rendering the best response resulting in particular queries.
Also, Google calls this RankBrain the 3rd most mandatory ranking feature. Therefore, it is basically a query specific ranking factor.
Possum
Possum is responsible for delivering a tense competition to a particular target location. Possum update ensures that definitely, the local results depends on the location of a searcher. It also states that the closer you are at the occupational address, the more like;y you will be served with the local results. It also resulted in the greater variety amid the ranking results of similar queries. Interestingly, this update has also given a boost to most of the business which may or may not is located out of the city area.
Fred
Best-suited algorithm when it comes to the heavy as well as ad centred content. The objective of Fred is to target all those websites that violate the webmaster guidelines of Google. Most of the times, the affected sites are because of a majority of the low-quality posts and blogs that are responsible for creating for a reason to generate more of the advertisement revenue.
