The answer is colors. Yes, visitors to your corporate website will form an instant opinion based on the color scheme you use on your page. This happens because our reaction to color is psychological and intuitive. We are all affected by color, and there's nothing we can do about it. This is why companies spend millions on getting exactly the right the colors for their products and marketing. They understand the psychology of color, and make sure they are using the appropriate colors as per their business propositions.
The reason why this is important for you and everybody who is part of web designing world is that the same color psychology applies to our corporate websites. On web pages there are some color combinations which will have visitors clicking away from the page very quickly. Which would a bad sign if your page is selling a product on website, and you want your visitors to read your compelling sales copy!
The good news, however, is that there are other color combinations which will actually make the page visitor more sympathetic to you, and to your proposition. The psychology of colors isn't new. It's been around for many years. In our subconscious, we all have emotions conveyed to us by color. Depending on the colors used, it might be a good feeling or a bad feeling. It could be a sense of warmth, trust and belonging. Or it could be a sense of coolness, distrust and rejection.
Information about colors with feelings & emotions they convey:
RED: Sense of power, energy, strength, love, leadership, danger, excitement etc
GREEN: Money, health, healing, food, nature, life, harmony etc
BLUE: Tranquility, peace, harmony, love, acceptance, trustworthiness, stability etc
PURPLE: Royalty, nobility, wisdom, dignity, independence, ambition etc
BROWN: Earthiness, nature, tribal, comfort, durability, reliability etc
BLACK: Dramatic, power, sophistication, formality, elegance, wealth, style etc
WHITE: Purity, innocence, fresh, easy, simplicity, cleanliness etc
ORANGE: Steadfastness, courage, confidence, friendliness, cheerfulness, playfulness, comfort etc
YELLOW: Caution, brightness, intelligence, curiosity, playfulness, cheerfulness etc
The key for your website success is to make sure your color scheme is consistent with proposition of the main theme of the web site. If the subconscious mind of your visitor has trouble in reconciling the mixed message, they won't even try. And you will lose that valuable visitor. The colors on your website have the power to mean the difference between profit and loss.