A website is your window to billions of online audience. It contains vital information regarding the objective of your organization, the products and services offered and a payment gateway which accepts payments from online customers. Businesses that don’t own a website in this wired world remain far behind to their competitors and miss out a golden opportunity to add more customers to their database.
As per a survey, about 38% of online audience move out of the website if they don’t find anything interesting and engaging. Hence, it is vital to have a well- structured website with interesting content and easy navigation features. You can easily design your website with just a few pointers.
The following steps will tell you exactly what is to be done at each stage to website designing
Define the purpose and strategy of website designing
Before you start to build your website, you need to be clear on the purpose and objective of it. Further, you must have adequate knowledge about your industry and target audience. Since your website is directly linked to your brand, try to make it as authentic as possible. Once the purpose is clear, the focus shifts towards what action you want online audience to take when they visit your site.
A website address (or URL)
A website address or URL is the location at which customers will find you. Hence, it is advisable to use your business name to your website address. It that is not available, then try relevant keywords related to your business.
A web host is required to make your files live on the internet. Therefore, choose a web host that offers 24/7 customer support. In order to make your website live, you will have to pay for domain name, security, additional plugins and themes.
Professional website designing
You need to hire the services of an experienced web designer for creating a professional website. These professionals are helpful in answering your questions and will give you the information you require in order to make a well informed decision .Further, a logo is one of the best ways to brand your business and should be used on all the promotional materials so that your customers can associate themselves with it.
Content Management System
Content Management system enables you to make changes to your website on a regular basis without requiring the series of a designer. Updating of the website is quite easier and becomes streamlined with it. Wordpress is a content management system and is one of the widely used platforms for designing a website. It offers you complete control over the look and the feel of the site and is technically free to use. Creating and publishing of content is quite easier with this powerful tool.
The content of the website must have appropriate keywords relevant to the business. Further, make sure that the content is search engine friendly so that it reaches out to a wide online audience.
Images relay your messages to the online audience. You can communicate with the target audience through stock images or through your own images.
Blogs connects with both prospective customers and loyal clients. They are interactive, updated frequently and are a great forum to connect with a wide online audience.