360 degree marketing strategy

Being a business owner, it becomes mandatory to comprehend and to have a 360-degree marketing approach. This is because such a form of a market strategy helps a client in delivering continuous experience across various channels.

What is a 360 Degree Marketing Approach?

A 360-degree approach is broad as well as an all-encompassing view of the overall customer journey and experience ranging from discovery to purchase over multiple gadgets in an infographic. Though, this approach also concentrates more on the following:

  • Customer Communication
  • Outbound Email
  • Inbound Lead Nurturing
  • Social Presence
  • Content
  • Website
  • SEO
  • PPC

For instance, good interaction with the clients can easily help anyone in building a long-lasting relationship abreast with the development of the powerful sense of brand advocacy. However, the process fully depends on the brand and market which has been targeted. Hence, below mentioned are some 360° degree marketing strategy whose application on your business can easily draw a foolproof marketing plan.

  1.  Website/E-Commerce

When it comes to the forefront of a brand, a website is the only major component. A website is a hub where all the content goes to be housed. A platform where one can easily communicate and leaves the first impression on the people when people come to your website. So, it’s advised to on the top level of the technology beholding a responsive website which may easily run on all the platforms. So, still, if you are not a part of the game, then, you may miss the business’s ton.

  1. Content Creation

Creation of content is a key component which is considered as the best for the organic search aim in driving huge traffic. This traffic is also responsible for giving a voice to your brand. Thus, the important marketing strategies use video, the written word, and photography.

  1. Social Media

To get engage with a broader audience, you can easily get connected via social platforms. Social Media is the best way to get engaged with your customers. Some of the major social platforms are Facebook, Twitter, Instagram, Pinterest, and Google+. So, you can easily have an account on all such platforms for branding and promotion of your business. Alongside this, Social Media is the best platform to easily get the customer’s feedback on the broader aspects. So, join hands with more of the new customers and earn some revenue from the same.

  1. Grassroots Marketing

Grassroots Marketing means getting on the ground, face to face with people and have a conversation with them. It’s true that nothing is mandatory for the development of your business apart from having a one to one interaction with all your customers. Hence, communication of branding becomes easy practising the strategy of Grassroots Marketing as this would also help you in the creation of more of the valued chances for a content generation simultaneously building of equity of a brand.

  1. Co-Branding (Brand to Brand Collaboration)

The power of collaboration seems to be very expressive for the development of a brand. Co-branding allows a user to cross-pollinate with all other different forms of the brands. With a practice of Co-Branding, you can easily make a noise in the market regarding your products and services which in return would also assist you with much more growth in the business including the customers.

Sandeep Shankar
Sandeep Shankar
Sandeep Shankar is a content writer with Webdhoom, a digital marketing firm, which assists both startups and established businesses to improve online traffic, reach out to target audience, increase sales and build loyal customers through best SEO and SMO services. His articles and blogs are widely read and shared on different online platforms.