The number of mobile phone users has increased drastically in the last decade. With all important services available to customers on their smartphones, this digital device has become the best buddy to the users for online banking, booking airline and movie tickets, buying groceries, ordering food, renting a cab or for paying utility bills. In order to reach out to the maximum audience and to offer world class services, all important websites have switched to mobile app mode.
According to a survey, apps constitute around 80% of the mobile device space. App Store Optimization (ASO) can be described as the process of optimizing mobile apps (for Windows, Blackberry, Android, Ipad or iPhone) for a higher rank on the app store (such as Blackberry world for blackberry, Google Play for Android, iTunes of iOS and Windows Store) search results. This process is also known as App Search Optimization or Mobile App SEO. This marketing strategy is essential for customer retention and business growth.
Mobile apps can be installed directly from the search engine results page (SERP). Both Apple, as well as Google search algorithms, search for the app name through keywords.Whenever a user searches for a content related to the app, these popular platforms recommends the installation of the app.
The goal of ASO is to convince your users to download your app. This process requires an understanding of your prospective customers as well as the keywords which they are using for finding an app in app store. Information about the important used keywords will give you an idea of the taste and preferences of your potential customers and will help you to select the relevant keyword.
Different components that can influence ASO
Use of keywords in the title of the apps will lead to an increase in your ranking. Ensure that the title placed in the app should have the highest search traffic. Further, make sure which keywords are searched most by the target audience. It is important to keep an eye on the keywords of your online competitors.
The number of downloads, as well as the reviews and ratings of the app, are crucial for ASO. The latest survey has shown that apps with higher ratings also rank high on search results. If your keyword falls into the category of competitive keywords, then to rank high you need a larger number of downloads.
The entire process of ASO should be monitored at regular intervals
Every day several apps are launched, but to rank high you require good ratings, positive reviews and a maximum number of downloads. You need to keep a track of your ranking as well as of your competitors. It is recommended to experiment with new keywords to rank high and to attract more traffic to your app.
Some other points which will help your app to stand out from the crowd are: