While making layout for your websites keep very clear view. You should design your layout in the view of visitors who does not know your websites name and also not interested to reach your sites but if you design keeping in mind about them who have target visitors they also must attract with look and design. You are not only designing this website for your target audience but also for a variety of visitors who will get you through the search engine at random search while. Design with well organized format so that the search engine can recognize where the navigation, content and headings are easily. Keep heading and subheadings tags at the top of every page so after opening the pages it view clearly and easily under stable by visitors about your product. Be specific in coding. Use appropriate codes for programming.
Do not take search engines as lightly as it he first steps of success and neither tries to be over smart while using keywords. You should not ravine your content deliberately with keywords then search engines are very smart and enough to understand your approach and might help search to ban your websites. But do make sure you include all your significant keywords in your content. Contemplate on your content then your keywords will be automatically covered.
Search engines can read only HTML, so avoid any other language for inserting text like JavaScript as they don't read JavaScript. If you really interested to be recognized by search engines then put in all your text in HTML. You can have other parts in JavaScript excluding your content. This can make your website more focused and organized.
Be focused while using Meta tags. Though Meta tags are almost out of fashion and search engines don't bother about Meta tags for ranking, but your visitors can get info about your site through these Meta tags. Always write relevant Meta tags. Visitors will click only when they find your site relevant and for that your site should have pertinent Meta tags.
Defy your enticement to have a dash page presenting entire-page version of your logo. Search engines don’t recognize dash pages. This might rank you lower than what you often could be. So, avoid using splash pages.
For your content you are using keywords in similar way alt tag is used for your images and graphics. While showing images in the pages, search engines don’t recognize you images so that purpose you can use alt tag which help you to display images and graphics and it can be recognize by the search engines. Keep changing your alt tag every time you change the graphics.