Web Development E-commerce Phase 1
The development and expansion of the Internet has made business opportunities, once only available to the wealthy, available to nearly everyone. In the past, opening a business was a huge commitment in terms of finances and risk. Traditional business owners had to quit the their current jobs, obtain bank financing, and sign leases before they even made a penny. It’s easy to see why 95% of them failed within five years. Today, business opportunities are available to anyone willing to put in the time and effort to learn about the world of e-commerce. Best of all, you can start an e-commerce business with minimal funds and very little risk. This guide will take you though the steps necessary to start your own e-commerce business. Find Your Niche
The first step to creating your own e-commerce business is to find you niche. Examine your hobbies and interests for potential business ideas. If you love soccer, consider selling soccer supplies or team uniforms online. You may also consider opening a business that is similar to your current job. For example, as a nurse you may know a lot about medical supplies and how hospitals obtain them. You could start a medical supply business. Your contacts and industry knowledge could give you an advantage over a competitor who does not know the inner-workings of hospitals the way you do.
Research The Demand
Now that you have a few business ideas, it’s time to research the demand for your products or services. If you plan to sell to the general public, you’ll want to find out how many people are looking for your products or services. As a small business owner, you will not have the marketing funds to create a demand for a product. The products you sell, must already be in demand. A great way to determine product demand is to see how many people are searching for a specific product. Overture has a wonderful keyword tool (http://inventory.overture.com/d/searchinventory/suggestion/) that displays the number of searches for specific keywords. It will give you a good idea of which products are popular and the specific keywords you should target when building your website.
Scope Out Your Soon-To-Be Competitors
Before settling on a business idea, scope out your would-be competitors. Visit their websites and compare the following:
- Professional Look & Feel
- Products and Services
- Search Engine Ranking
- Page Rank (Available on the Google Tool Bar)
- Back Links (how many sites link to them).
You’ll need to know your competitor’s websites inside and out. Spend some time exploring each one. This will give you an idea of what you’re up against. Keep in mind, that your website will need to be equally as professional or better than theirs. Don’t worry if you don’t think you have the technical skills necessary to create a professional website. The use of professional website templates will be explained later.
While you’re researching your competitors, check to see if the products you intend to sell are sold at large department stores such as Wal-Mart, Target, and Amazon.com. It is very difficult for a small business to compete with these large companies because the profit margins are extremely low. You’ll need to sell products that are in demand, but aren’t sold by corporate giants.
Hope this much information take you through the phase 1 of E-commerce business set up process and in next article going to reveal the most important phase 2 of the process that leads to complete establishment of E-commerce web presence for dreamed results.