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Search Engine Optimization in 21 st Century

A better SEO can help to change your website image where as a bad SEO can also do the same but in some other way or might take time to bring the ranking. Some of SEO Company mistakes which generally seo do, if not avoided, then it might your website can be banned your website. Below are some SEO mistakes which must be avoided, if you don’t want to disappear from search engine listing.
The definition of Search Engine Optimization differs depending on who you ask. For me definition of Search Engine Optimization is the process of improving a website’s search engine compatibility by virtue of implementing various proven website design features and functions such as choosing good content and content relative keyword selection and placement, using meta tags concisely and effectively, proper html formatting and clean code, building up as many back links as you can from other websites, plus a host of other methods that will ensure that your website has a high SEO that leads visitors to your website after they conduct a keyword search.

In simple terms the process of Search Engine Optimization as a process of selecting the most appropriate targeted keyword or keyword phrases related to your site and making sure that these rank your site high in the search engines so that when someone searches for specific keyword or keyword phrase it returns your site on the top of the search engine results page. SEO basically involves refining the content of your site along with the HTML and Meta tags and also involves appropriate link building process. The most popular search engines are Google, Yahoo, MSN Search, AOL and Ask Jeeves.

Search engines are secretive and keep their methods and ranking algorithms to themselves, to get credit for finding the most valuable search-results and to deter spam pages from clogging those results. A search engine may use hundreds of factors while ranking the listings where the factors themselves and the weight each carries may change continually. Algorithms can differ so widely that a webpage that ranking high in a particular search engine could rank at 200 position in another search engine.

New sites need not be “submitted” to search engines to be listed. A simple link from a well established site will get the search engines to visit the new site and begin to spider its contents. It can take a few days to even weeks from the referring of a link from such an established site for all the main search engines spiders to commence visiting and indexing the new site. Many people classify Search Engines and Directories SEO Company as being the same. But there are distinct differences between the two. A Search Engine utilizes computer algorithms in order to determine the acceptability of a website for inclusion into it’s index. A ‘spider’ will ‘crawl’ a website and bring the necessary data back to the search engine for indexing. A Directory, on the other hand, does not make use of technology to determine the acceptability of a website. On a Directory, a human being actually reviews a website to determine whether or not a site meets their criteria for indexing. The “index” is a hugh database that stores all of the information about websites.

Some of the things you may wish to avoid when working on your SEO include avoiding artificially increasing a page’s keyword density. For example, you do not want to stuff a webpage with unnecessary words in order to heighten its keyword density. Nor do you want to hide text or links. For example, you want to avoid writing out a bunch of keywords on a website in the same color as your background in order to trick the search engine spiders into thinking you have a greater keyword density then you do. Both of these tactics are considered unethical and, as such, you could be heavily penalized if you are found out, to the point of getting your website permanently banned.

A Word about Unethical SEO

The unethical techniques webmasters sometimes use are commonly referred to as Black Hat SEO company methods such as keyword stuffing as mentioned above or spamdexing. The search engines look upon Black Hatters as those that are always attempting to manipulate search engine rankings unfairly and are willing to take calculated risks to do so. Some SEO companies employ aggressive techniques that potentially get their clients banned from the search engines. Black Hat methods often will cost all reputable webmasters once the search engines decipher what the Black Hatters are doing that is not so appropriate and put a stop to it. We are all penalized by these methods and it has been known to crush high income adsense campaigns of hundreds or even thousands of people in the past, to the tune of mid five figures monthly, higher and lower.

Search Engine Optimization is always the main concern of online business nowadays. Every one in present world is living with a core life aim of being among top slot holders in page ranking. If some one want to rule the world of twenty first century search engine optimization (SEO) then need to be crystal clear and updated on above mentioned aspects.

Sandeep Shankar
Sandeep Shankar
Sandeep Shankar is a content writer with Webdhoom, a digital marketing firm, which assists both startups and established businesses to improve online traffic, reach out to target audience, increase sales and build loyal customers through best SEO and SMO services. His articles and blogs are widely read and shared on different online platforms.