Search Engine Optimization (SEO) v/s Online Reputation Management (ORM)


Observe what does your firm needs more? Either SEO or ORM

Basically, there are 2 different services that most of the times are grouped collectively but again have varied reasons and purpose.

In simpler and general terms:

  • SEO is preferred to increase the searched ranking of content.
  • ORM is preferred to manage an online reputation of a place, person, thing, brand, site etc.

Though, ORM is not a part of SEO but, SEO is an integral part of it. This dependency and differences in their relationship are mentioned below:

SEO Basics:

Search Engine Optimization makes a review, website, and blog possible to meet the set criteria that any search engine utilizes in order to determine the rankings. SEO always incorporates the highest ranking possible within the shortest possible time.

ORM Brief:

In several campaigns, SEO is a key part of ORM which comprises of the broader growth as well as a scope that it entails. ORM is the suggested phrase that manages the online reputation for your website and business. Fundamentally, anyone can easily have ORM ranging from people, companies, and brands.

ORM not only includes SEO but social networking, review sites, blogs, etc. Though maintenance of a complete online presence is a long procedure and when you inculcate all components it leads in turn to ORM. Thus, ORM’s goal is a bit different in compliance with SEO. SEO with least requirements and concerns attempts each and every single page on the top.

Here a question also comes, what form of the component is your company in need of? The needs and requirements of a company depend on the following listed features:

  • Search on Google, the presence of your company.
  • Where does it appear?
  • Does the web presence of your company appear early?
  • Is there any negative information which you can see?

If you do not find anything negative then definitely, you are ahead of the practice. Here, preferring an alternative to SEO would be a smart move.

  • Work hard to improve the SEO of your web presence which comprises of your website, social media, guest blogging and all the goods and services related to defining your business.
  • Secondly, you must be proactive to assure that no negatives come alive on any of the online platforms. Owing to such kind of practices, SEO would rely on the top, initially.
  • In order to work on a perfect SEO of your company, you must assist with the enhancement and development of your web presence on the positive aspects and on the long-term aspects. With this, you will be able to concentrate more on your business with the best.

So, both ORM & SEO are equally important for any business or online social presence. But, where SEO runs fast and frequently, ORM is a bit time-consuming.

Sandeep Shankar
Sandeep Shankar
Sandeep Shankar is a content writer with Webdhoom, a digital marketing firm, which assists both startups and established businesses to improve online traffic, reach out to target audience, increase sales and build loyal customers through best SEO and SMO services. His articles and blogs are widely read and shared on different online platforms.