In current times, both startups and big establishments have understood the importance of search engine optimization (SEO) services for the accomplishment of desired business goals. It’s an online marketing strategy which offers an opportunity for businesses to attain a superior rank on the pedestal of search engines. If you are looking forward to attain and sustain a higher rank on popular search engines, then these are the best SEO tools to use. All SEO professionals must be aware of these top 5 SEO tools.
1. Google Analytics
Any digital marketer serious about search engine rankings must be aware with the features of Google analytics. This powerful tool offers complete information about the number of visitors to the website. Further, it also offers keyword insights which people used to reach the website as well as the geographical location of the user. The detailed information from Google Analytics can enable SEO professionals to improve their SEO strategy for better results. This feature keeps track of website’s statics and can be embedded for regular monitoring.
2. Google Search Console
Website owners, webmasters and SEO experts can monitor the performance of their website with the assistance of the Google search index. Some important features include information regarding crawl data, search traffic and search appearance. All alert, bugs and indexing issues can be seen with this tool. Moreover, it also offers feedback from the popular search engines regarding your website. SEO executives can start with a paid trial for one week at a nominal price.
Another tool for the benefit of SEO consultants is Mozbar. It is fully compatible with Google Chrome and offers complete access to SERP’s and advanced metrics on webpages. An SEO professional can access the page authority and domain authority of any page or website with this user-friendly tool. Also, it collects data from more than 10 different sources and the results come with actionable fixes. One of its important features is that it enables you to explore elements on any page (e.g. link metrics, general attributes, page title and markup). Comparison of link metrics of several websites is possible with this tool. And lastly, unlocking of advanced features such as keyword difficulty and page optimization is possible with its advanced features.
Through SEMrush, one can find out the relevant keywords which are assisting a website to enjoy high search engine rankings. It offers an in-depth analysis which can be incorporated into SEO strategy for better results. Some of the important features include technical SEO audit, semantic core collection, position tracking, competitive intelligence and backlink audit and analytics. There are some paid features of this tool which SEO professionals can avail with a free 14 day trial period.
5. Ahrefs’ Backlink Checker
Besides showing the top 100 backlinks to a URL or a website, it displays the total number of referring domains and backlinks. It offers tools to monitor competitor’s websites and enables users to have an edge over them. Some of its popular features include competitive analysis, keyword research, backlink research, content research, rank tracking and web monitoring. Their web crawlers crawl billions of web pages and update their index every 15 minutes.