With technology changing at a rapid pace, creating a result-oriented internet marketing plan for a business is no easy task. There is a myriad of options to choose from and numerous business jargon-speaking sales people trying to sell you their SEO, PPC and other services. Seeing so many possibilities around, a business owner often gets confused and think, which one is the most beneficial one for him? Well, the answer depends on your business.
The main aim of internet marketing is:
- Drive genuine traffic to your website.
- Get more leads
- Higher conversion rate
- Repeat and referral business
- Higher return on investment (ROI)
To develop a result-promising internet marketing plan, a business needs to be enlisted below elements:
- Create Outstanding Content
- Optimize the content for search engines
- Promote it through social media
- Last, but not the least, analyze the data to review the results
Content
People believe what they read, thus creating content is the first element of a successful internet marketing plan. Content is in the form of webpages, blogs, video, ebooks, press releases, etc. Most of the small businesses start up with blog writing and press releases. While developing content, keep in mind that it should be useful from users’ point of view and is attractive to catch their attention. It should keep the reader engaged and encourage them to share it with their friends on social media platforms. This way the company’s services will get promoted directly to the targeted audience.
Search Engine Optimization – SEO
Once your content is ready, you need to optimize it so that it gets listed on the top of search engines. Each write-up should be created around the prevalent keyword that suits your business. Also, use these keyword phrases in the blog title, heading tags, meta description, but these words should not be stuffed. Google will list your content on the top if you offer it relevant & unique information with a great user-friendly experience.
Getting listed on the top is really not the rocket science, it is just about finding the right tool, understanding keywords and making the website user-friendly.
Also, it’s about keeping an eye on the Google algorithm updates such as Panda & Penguin so as to keep your links protected from spamming.
Ranking on a search engine depends
- Quality of the content on your website
- Off page activities
- On page SEO and clean coding
Ranking on the first page of any search engine is essential as no user moves ahead of the first two pages of search results. Thus, when you are nowhere seen on the top 10-20 list, you are most likely to lose on your profits and customers. Get your website and content search engine optimized, now.
Social Media – SMO
Social media is here to stay and is catching a lot of attention from all the corners of the world. It is creating brands, connecting and inspiring customers. Therefore, integrating social media into your internet marketing plan is essential.
Social media sites such as Facebook, Twitter, Google, Instagram, Digg, StumbleUpon and many more today are the key to reach the targeted audience. With people becoming more passionate about being active on social media, these platforms are providing double market leads than that of trade shows and telemarketing.
It is a free and effective way of advertising that can surely take your business to a long way. Being active on social media will enhance the reach of your business, give you an opportunity to develop a genuine bond with customers and will also get your brand listed on the top.
So, get set on twitter chats, get followers on LinkedIn groups and advertise on Facebook.
Pay Per Click – PPC/Banner Advertising
In this technology-driven era, the means of advertising are rapidly changing. Gone are the days, when commercial on TV, banner posting and ads in the local newspapers was essential for advertising or promoting a brand. Today, brands and services are promoted on the internet as a huge percentage of the world population use the internet for news, shopping and watching their favourite shows. This is where comes the need for pay per click and banner advertising. Your brand name popping up on the search engines and most used websites, gain brand recognition, attract customers and lead to higher conversion rates.
Take Care of Google
We all know the value Google holds in the internet world. Thus, if you want Google to take care of your brand, you need to make it happy. It includes SEO, keyword optimization and improving the quality of the website to suit Google’s requirements.
Improve your page load time, write good HTML codes, get benefited from caching plugins and follow
Google guidelines that it states in several announcements.
Make a Google local listing, if you don’t already have one.
Result Review
Last but very important element of any internet marketing plan result review. Use google analytic tools and Google Webmaster to know who is visiting your site, what they are looking for and what is their preference.
Through, these tools you can know the bounce rate of your website and blogs, the conversion rate& amp; other such important data, which will help you determine our returns on investment. Also, it will help you see whether your strategy is getting you the result or not and know what customers are truly seeking.
It will allow you to see what things are being liked by your audience
and what is not. For instance, traffic on a specific topic will make you understand which subject resonate well with the audience. Through which you can write more content on the same topic and inspire your viewers.
Pay attention to Google & its data and do the things that are needed to make Google happy.
Developing a result-driving internet marketing plan require tactical planning & smart work. Hence, it is suggested to take the help of experts who understand the market scenario and know how to make use of modern tools to develop an internet marketing strategy. If you too are looking for help to promote your business, then we at Webdhoom invite you to work with us. Please visit our website at www.webdhoom.com to know more about us and our services.
