Important Ranking Factors to Excel on Search Engines

Google is the leading search engine in the world whose search results are widely trusted and relied on everyone. All websites dream of occupying a spot on the first page of this search engine as it opens the doors for more traffic, better leads, improved conversion rate, increased sales and an enhanced return of investment.

Search engine optimization is a long-term marketing strategy which utilizes both onsite and offsite SEO techniques for the improved visibility and popularity of your websites. All businesses have realized the importance of this marketing technique for reaching out to the targeted audience and for maximizing their revenues.

Google takes into consideration around 200 ranking factors to rank a website on its search results. All these factors create a better and awesome user experience. Some of the factors which play a vital role in determining the position of websites on Google are quality of content, a mobile-friendly website, a secure website (https), optimization of page speed, authoritative and relevant backlinks and social media signals.

A well -researched and informative content that is optimized with appropriate keywords gains the attention of maximum eyeballs and gets read and shared on different online and social media platforms. On the other hand, creating content with no real value can dip your website’s rankings.

A well- structured, responsible and mobile-friendly website with excellent navigation features is preferred by the search engines. Responsive design of the website enables search engine algorithm to accurately assign indexing properties to the web pages.

Search engines prefer secure websites with https as a major ranking signal. Websites which didn’t make a transition from http to https witnessed an increase in the bounce rate.

High page speed and mobile optimized websites are vital to earning a high spot on Google search results. Fast loading pages offer a better website experience for the online audience.  On the contrary, sites that take time to load lose important visitors and revenue.

Mastering onsite optimization techniques can assist your website get found faster by leading search engines. Use of Title tag, page descriptions, schema and internal link structure can help search engines and users to find web pages.

Off-page ranking factors include posting content on different social networking and social bookmarking sites, blog marketing, article submission, business listing and posting on important forums and communities. All these off page SEO techniques improve traffic, bring the quality audience to the website and improve sales and search engine rankings.

Webdhoom is a reputed SEO company in India which offers white hat SEO services for the improved ranking of client’s websites. Their SEO experts are well versed with the latest algorithm updates of Google and assist businesses in getting the desired growth.