Important Ranking Factors to Excel on Search Engines

Important Ranking Factors

Google is the leading search engine in the world whose search results are widely trusted and relied on everyone. All websites dream of occupying a spot on the first page of this search engine as it opens the doors for more traffic, better leads, improved conversion rate, increased sales and an enhanced return of investment. There are lots of SEO ranking factors which impact on our website.

Important SEO Ranking Factors

  1. A secure website with the fast page loading speed
  2. A mobile friendly website
  3. Good quality backlinks from authoritative websites
  4. Optimized web content with relevant keywords
  5. Use of meta tags and meta description with appropriate keywords.
  6. Age of the domain, Url and authority


Quality Content

A well-researched and informative content that is optimized with appropriate keywords gains the attention of maximum eyeballs and gets read and shared on different online and social media platforms. On the other hand, creating content with no real value can dip your website’s rankings.

Well- structured website

A well- structured, responsible and mobile-friendly website with excellent navigation features is preferred by the search engines. Further, the responsive design of the website enables the search engine algorithm to accurately assign indexing property to the web pages. In addition, search engines prefer secure websites with https as a major ranking signal. Websites which didn’t make a transition from HTTP to https witnessed an increase in the bounce rate.

high page load speed

High page speed and mobile optimized websites are vital to earning a high spot on Google search results. Fast loading pages offer a better website experience for the online audience. On the contrary, sites that take time to load lose important visitors and revenue.

Mastering onsite optimization techniques can assist your website get found faster by leading search engines. Use of Title tag, page descriptions, schema and internal link structure can help search engines and users to find web pages.

Off Page SEO ranking factors

Off-page ranking factors include posting content on different social networking and social bookmarking sites, blog marketing, article submission, business listing and posting on important forums and communities. All these off page SEO techniques improve traffic, bring the quality audience to the website and improve sales and search engine rankings.

Webdhoom is a reputed SEO company in India which offers white hat SEO services for the improved ranking of client’s websites. Their SEO experts are well versed with the latest algorithm updates of Google and assist businesses in getting the desired growth.

Sandeep Shankar
Sandeep Shankar
Sandeep Shankar is a content writer with Webdhoom, a digital marketing firm, which assists both startups and established businesses to improve online traffic, reach out to target audience, increase sales and build loyal customers through best SEO and SMO services. His articles and blogs are widely read and shared on different online platforms.