PPC is a paid online marketing technique in which the advertisers pay to the host whenever the ad is clicked. This promotional strategy directs traffic to your website using relevant keywords related to your product or service. It is an effective strategy applied in search engine marketing, which if implemented correctly, will deliver desirable result and improve return on investment.
PPC service is one of the best buzz words in the web promotion industry today because it delivers faster results than the traditional mode of marketing. Advertisers make bids on keywords related to the target audience and publish PPC ad copies on search engines.
Important Steps for setting a PPC campaign strategy
- Goal setting
- Budget allocation
- Choosing the right platform
- Geo-targeting and device targeting
- Keyword research and analysis
- Creation of keyword-optimized ad copy
- Ad extensions and ad scheduling
- Optimization of landing pages
- Avoiding negative keywords
- Monitoring of online competitors
- Installation of Tracking Code
- Use of Google Analytics
The Purpose of Hiring A PPC Service Company
An experienced PPC service provider offers excellent placement of your website with cost-effective PPC management services. Their professional experts are well versed with the possibilities of your business on major search engines such as Google, Yahoo and Bing and offer an affordable service for an assured business response.
On behalf of their clients, PPC experts bid on the most searched keywords to dedicate a strategic campaign for ensuring maximum sites visibility. They further ensure that the cost to the company is not affected and the company can generate the best return in less time.
How to Choose the Best PPC Service in India?
You should do in-depth research to find the best PPC service in India. Hence, ask about the strength and weakness of the agency and enquire whether they attend conferences or not? Also, enquire what is their track record in delivering quality PPC service to domestic and offshore clients.
Know their client list?
Experienced PPC firms have a wide array of experience across different industries and business segments. If possible, ask PPC service providers to share case studies where they have successfully resolved the marketing problems of different clients. Also, ask them as to how many similar projects have they handled in the past?
Also, it is advisable to inquire the amount of budget which they have managed. The reason for asking them about a budget is that both small and local enterprises may find it difficult to hire a PPC service provider that charges high from their clients.
Managing your project
Have a detailed discussion with PPC experts to find out whether they can deliver what you require? Professional PPC experts must be able to handle all your pay per click issues for the attainment of desired results.
Client retention rate
Acquiring new business is one thing and retaining their trust and confidence for new projects is another thing. A higher client retention rate assures that the PPC service company in India has met their client’s goals and objectives.